The Consorzio Tutela Roero Launches Comprehensive Marketing Program in US

For Immediate Release:

Jan. 27, 2015 (New York, NY): The Consorzio Tutela Roero, recently formed in 2013, is pleased to pronounce the advancement of their new promotion in the United States with the goal of educating the trade and consumers about the DOCG wines of Roero.

“We are very pleased to have this opportunity for Roero,” said President of the consorzio Francesco Monchiero of Monchiero Carbone, “The time for Roero is now and we are looking forward to promoting our wines to the US and the world.”

Located in the northwestern corner of Italy’s Piedmont region, the area of Roero is ideal for Nebbiolo and Arneis as well as Barbera and other local specialties. Winemaking in Roero dates back to BC, despite being one of the world’s top regions for Nebbiolo and the birthplace of Arneis,  they have not received the attention and accolades they deserve.

The whites, Roero Arneis DOCG and Roero Arneis Spumate DOCG are made from Arneis, while the Roero DOCG and Roero Riserva DOCG are made from Nebbiolo.

Monchiero continued,  “Due to the primarily sandy soils of our region, we are focused on an elegant, approachable style of Nebbiolo, full of berry fruits, high acid, and mineratily. The Arneis is high in citrus notes, green apple, and minerality, perfect for our local cuisines, but also for those around the world.”

Working closely with Wine & Co., a boutique marketing-consulting agency, the consorzio will launch a comprehensive campaign including social media, newsletters,, public relations efforts, events, and more.


About the Consorzio Tutela Roero:

The Consorzio Tutela Roero was officially created in 2013 and encompasses all winemakers, grape growers, and other members involved in the winemaking process of the region. The region of Roero was named a DOC region in 1985 and a DOCG region in 2004 for its red wines, the Roero, Roero Riserva, and for its white wines Roero Arneis, and Roero Arneis Spumante. For more information about the Wines of Roero DOCG laws, please check here.



About Wine & Co.:

Based in New York City, Wine & Co. is a full-service, boutique marketing agency focused on the promotion of wine, of trade associations, brands, importers, and other relevant pieces, through the use of public relations, event promotion and management, social media, content creation, strategy development, and more.


Press Contact:

Constance Chamberlain, Wine & Co.
Phone 917-740-6024


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