The Consorzio of Roero celebrates its favorite white grape all August long
This August, the Consorzio of Roero is challenging New York City wine drinkers to put down the rosé and reach for something new: Roero Arneis, a high-quality, crisp, mineral white wine unique to the region.
The Consorzio is celebrating accounts in NYC that pour Roero Arneis by the glass or bottle through Labor Day.
To participate, customers are asked to visit our list of suggested locatiosn and post a picture on Instagram and/or Twitter using hashtag #ArneisforSummerDays. Each post will be entered to wine a $100 gift card to select locations. Winners will be announced periodically.
“We are excited to celebrate our Roero Arneis,” said Francesco Monchiero of Monichiero Carbone and President of the Roero Consorzio, “this promotion will encourage wine drinkers across NYC to put down the rosé and Pinot Grigio and pour themselves something much better.”
Details of suggested locations, food pairing ideas, and more can be found at winesofroero.com/upgrade-your-summer.